CORPORATE GIFTING FOR A GLOBAL TEAM

Client: The Multiplayer Group(MPG)

Project: Brand Launch with bespoke gift box
Budget: £80 per recipient +shipping
Recipients: 250+ global team members and clients

THE CHALLENGE

The gifts needed to strike the perfect balance between being sustainable, cool, and practical. Everything had to be made from recycled materials, free of plastic, and able to clear customs globally. As we were sending these gifts to over 250 team members and clients worldwide, partnering with a trusted international shipping provider was essential to ensure smooth delivery, with all gifts arriving within 48 hours of leaving the studio.

THE BRIEF

In the lead-up to The Multiplayer Group’s rebrand in February 2022, I partnered with MPG’s Head of Art to curate a branded gift box that would offer a sneak preview of our new identity. The goal was simple: deliver unique, high-quality merchandise that people would actually want to use or proudly display on their desks—not the typical pens and mouse mats we’ve all seen before.

We were committed to sustainability from the start. From the products themselves to the packaging - customised tissue paper and branded tape—everything was designed with sustainability in mind. Materials were ethically sourced, and everything needed to be recyclable, with a few items being made from recycled materials. By partnering with Earthly, we offset the carbon emissions from both production and shipping.

THE CONTENTS OF THE GIFTBOX

Each item was carefully selected to reflect MPG’s new brand while providing practical, high-quality, and long-lasting use. Everything was branded with MPG’s bold new imagery and where appropriate, the strap line, We Are Multiplayer.

Here’s what we included:

  • Beanie

  • Drumsticks

  • Backpack

  • Plectrum

  • Bar blade

  • Notebook

  • Enamel mug

  • Metal keyring

  • Circular coffee cups

  • Stickers

  • Pencils

  • Metal pins

  • T-shirt

  • A personalised Christmas card

ENGAGEMENT OPPORTUNITIES

We invited the team to share photos of their gifts on our internal Slack channel but to keep everything under wraps until the official rebrand launch in February. This showed the team we trusted them to keep our secret safe until we were ready to launch, and went a long way to build engagement and appreciation.

The Impact

The response from the team was fantastic. The drumsticks, in particular, created a buzz and became a memorable highlight of the entire package. While they were a one-time inclusion for the rebrand, the rest of the items became part of MPG’s new joiner swag, ensuring that every new team member received a personal, thoughtful welcome with a handwritten note before their start date.

Key Takeaways

This gift box not only gave our global team a tangible sense of MPG’s refreshed identity but also built trust and excitement leading up to the rebrand launch. The combination of sustainable materials, practical items, and sleek design made the gifts stand out, showing that corporate gifting can be both thoughtful and eco-conscious.

If you’re looking for curated, bespoke corporate gifts that leave a lasting impression while aligning with sustainability goals, or to build a length of service reward, I’d love to help your team create something truly memorable. Let's make your next gifting moment something special!

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