STRATEGIC CONTENT REVIEW FOR EARTHLY
Client: EARTHLY
A leading platform helping businesses achieve carbon reduction and offsetting through nature-based solutions.
Role: Active Member, Customer Advisory Board
Tenure: April 2023 – Present
THE BRIEF
Since joining Earthly’s Customer Advisory Board in April 2023, I have worked closely with their team to provide strategic feedback, particularly on the development of their customer dashboard. This dashboard is a key feature that showcases the environmental investments and impact a company has made through Earthly's nature-based solutions. Given that the dashboard is public-facing and available for Earthly’s clients to share on their own websites, it serves as a critical communication tool for companies to highlight their sustainability efforts. My contributions have been centred around optimising the content and structure of the dashboard to ensure it resonates with Earthly’s clients and their target audiences.
“I had the pleasure of collaborating with Antonia as a valued member of Earthly’s Customer Advisory Board. Her insightful feedback and expertise were instrumental in developing essential resources for our customers. Antonia’s keen eye for design and her ability to understand the needs of both consumers and businesses helped us create engaging and user-friendly tools like our resource hub and customer impact dashboard.
Antonia’s positive and collaborative approach made her a joy to work with. I highly recommend her for any role or project that requires a blend of creativity, strategic thinking, and a passion for delivering exceptional content or engaging experiences.””
Key CONTRIBUTIONS
Dashboard Feedback and Optimisation
A significant portion of my work involves providing detailed feedback on Earthly’s customer dashboard. I’ve focused on aligning the dashboard’s content with what I believe our website visitors and target audience are most interested in seeing. This includes suggestions on how best to display a company’s investment in nature, the impact of their carbon reduction efforts, and how to make the data both engaging and easy to understand for external stakeholders.
By offering insights from a customer perspective, I have helped Earthly ensure the dashboard effectively showcases the value of sustainability investments to diverse audiences.
Tailoring Content to Target Audiences
As part of my feedback, I’ve been instrumental in guiding Earthly on how to balance the varying needs of different client types. I provided insights into the expectations and interests of our own website visitors and compared those to the needs of Earthly’s broader client base. This allowed Earthly to refine the dashboard to better cater to the interests of all their customers, ensuring the content was relevant, impactful, and aligned with each company’s sustainability goals.
Strategic Content Review and Messaging
My work extends beyond the dashboard to reviewing and refining Earthly’s overall content strategy. I provide feedback on their public-facing communications, ensuring that the information about their services and impact is both clear and compelling. This involves offering recommendations on how to present complex sustainability data in a way that is accessible to a wide audience while maintaining credibility.
Panel Discussions and Thought Leadership
Alongside my dashboard feedback, I’ve contributed to Earthly’s broader thought leadership efforts through panel discussions. In these settings, I’ve shared practical, solutions oriented insights on the importance of businesses investing in carbon reduction and offsetting. My contributions have helped inspire other businesses to take meaningful climate action while reinforcing Earthly’s role as a leader in sustainable investment.